# 17 W Geneva St, Williams Bay, WI 53191 > **TL;DR:** commercial, $2,500,000 ($163/sqft), 15,378 sqft. Est. $13,370/mo. Listed 24 days. ## Property at a Glance | Attribute | Value | |-----------|-------| | Price | $2,500,000 | | Price/sqft | $163 | | Square Feet | 15,378 | | Lot Size | 15,246 sqft (0.35 acres) | | Property Type | Commercial (Other) | | Status | Active | | Days on Market | 24 | ## Estimated Monthly Costs | Category | Amount | |----------|--------| | Principal & Interest (20% down, 30-year at 6.5%) | $12,641 | | Estimated Insurance | $729 | | **Total** | **$13,370** | ## Property Highlights - 0.35 acre lot ## Description ### Agent Description DEVELOPMENT OPPORTUNITY IN THE HEART OF WILLIAMS BAY! Ideally located blocks from Geneva Lake, 17 W. Geneva St. offers an exciting opportunity for a builder, developer or investor. The seller has created architectural plans for a mixed-use development featuring townhomes & retail space, offering a compelling vision for this centrally located property. Enjoy exceptional walkability to the lake, restaurants, shops & village. Bring the seller's vision to life or explore your own ideas for this unique site in one of Geneva Lake's most desirable locations. Seller's concept plans available for review. Seller makes no warranty for approvals, zoning, construction costs or development feasibility. Buyer to perform their own diligence. This listing is for existing buildings and land only. ## Location - **Address:** 17 W Geneva St, Williams Bay, WI 53191 - **County:** Walworth - **Coordinates:** 42.577599, -88.541848 - **Google Maps:** https://www.google.com/maps?q=42.577599,-88.541848 ## Listing Agent - **Name:** Kristin Stone - **Brokerage:** Melges Real Estate LLC - **Broker Phone:** (262) 249-7653 ## Photos ![17 W Geneva St - Photo 1](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f4082611836r.jpg) ![17 W Geneva St - Photo 2](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f3819048293r.jpg) ![17 W Geneva St - Photo 3](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f4121290861r.jpg) ![17 W Geneva St - Photo 4](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f1108932819r.jpg) ![17 W Geneva St - Photo 5](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f147684650r.jpg) ![17 W Geneva St - Photo 6](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f379363019r.jpg) ![17 W Geneva St - Photo 7](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f3316305366r.jpg) ![17 W Geneva St - Photo 8](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f1660525647r.jpg) ![17 W Geneva St - Photo 9](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f3206481823r.jpg) ![17 W Geneva St - Photo 10](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f2090907100r.jpg) ![17 W Geneva St - Photo 11](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f2357974626r.jpg) ![17 W Geneva St - Photo 12](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f2386465982r.jpg) ![17 W Geneva St - Photo 13](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f1950832337r.jpg) ![17 W Geneva St - Photo 14](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f53871488r.jpg) ![17 W Geneva St - Photo 15](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f1439299142r.jpg) ![17 W Geneva St - Photo 16](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f753743142r.jpg) ![17 W Geneva St - Photo 17](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f14086831r.jpg) ![17 W Geneva St - Photo 18](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f2593051481r.jpg) ![17 W Geneva St - Photo 19](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f2073415794r.jpg) ![17 W Geneva St - Photo 20](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f1707370078r.jpg) ![17 W Geneva St - Photo 21](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f2804762659r.jpg) ![17 W Geneva St - Photo 22](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f482004228r.jpg) ![17 W Geneva St - Photo 23](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f568748503r.jpg) ![17 W Geneva St - Photo 24](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f368374737r.jpg) ![17 W Geneva St - Photo 25](http://lh.rdcpix.com/6a935d3e723bd5097b1ded91c7c332e6l-f2812273137r.jpg) --- **MLS#:** 1983621 | **Updated:** 2026-10-20 **Source:** listhub *Copyright © 2026 Metro MLS. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.* [View on PropertySimple](https://www.propertysimple.ai/listing/17-w-geneva-st-williams-bay-wi-53191-6577971a050b457fbe63bb7b2ffcbf6a) --- ## Structured Data ```json { "@context": "https://schema.org", "@type": "RealEstateListing", "@id": "https://www.propertysimple.ai/listing/17-w-geneva-st-williams-bay-wi-53191-6577971a050b457fbe63bb7b2ffcbf6a#listing", "url": "https://www.propertysimple.ai/listing/17-w-geneva-st-williams-bay-wi-53191-6577971a050b457fbe63bb7b2ffcbf6a", "name": "17 W Geneva St, Williams Bay, WI 53191", "description": "DEVELOPMENT OPPORTUNITY IN THE HEART OF WILLIAMS BAY! Ideally located blocks from Geneva Lake, 17 W. Geneva St. offers an exciting opportunity for a builder, developer or investor. 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