About This Home

This 0-bedroom, 0-bathroom single family at 428 S Main Street in River Falls, WI is listed for $1,500,000. Built in 1960, on a 0.33 acres lot.

Key Features

  • Built in 1960
  • 0.33 acre lot

Property Details

1960
Listing Description

Prime Commercial Property - Gas Station / Redevelopment Opportunity Exceptional opportunity to acquire a high-visibility commercial property in River Falls' most strategic location. Positioned at the intersection of State Highways 29 and 35 in the heart of River Falls, this site offers unparalleled exposure and access, ideal for a variety of retail, service, or redevelopment uses.

DOT traffic counts list the Annual Average Daily Traffic is 9,800 per day and 4,800 (AADT) along Cascade Street. Currently operating as a full-service gas station built in 1968, the property benefits from consistent vehicle traffic and a strong local customer base.

Location Highlights: Directly across the street from the University of Wisconsin-River Falls - constant flow of student, staff, and visitor traffic. Adjacent to the Radisson Hotel - ideal for travel-related services or hospitality partnerships. Surrounded by restaurants and retail - high foot and vehicle traffic throughout the day. High Traffic Volume - prime positioning for branding, signage, and business exposure.

Monthly Cost Estimate

$8,022/mo

20% down · 6.5% · 30 years

Principal$1,085
Interest$6,500
Insurance$438

Estimates only. Actual payments may vary.

Location

428 S Main Street

River Falls, WI 54022

Greenwood Falls Add

Features & Amenities

Exterior Features

Steel Siding

Property Details

Construction

Block Concrete Steel

Parking

Parking Lot

Questions & Answers

This 0-bedroom, 0-bathroom single family at 428 S Main Street is listed at $1,500,000. The estimated monthly payment is $8,023 based on 20% down, a 30-year loan at 6.5% interest, estimated insurance.

Key features include: Built in 1960, 0.33 acre lot. Exterior Features: Steel Siding.

This property is listed by Steven Trebus and can be reached at (715) 381-8297.

ST

Steven Trebus

Agent at Property Executives Realty

(715) 381-8297

Listed by Property Executives Realty · Broker phone: (715) 381-8297 · View on Broker Site

MLS# 6737650· Source: Northstar MLS· 273 days on PropertySimple

Copyright © 2026 Northstar MLS. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

428 S Main Street, River Falls, WI 54022

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