# 428 S Main Street, River Falls, WI 54022

> **TL;DR:** commercial, $1,500,000, built 1960. Est. $6,500/mo. Listed 354 days.

## Property at a Glance

| Attribute | Value |
|-----------|-------|
| Price | $1,500,000 |
| Year Built | 1960 |
| Lot Size | 14,375 sqft (0.33 acres) |
| Property Type | Commercial (Other) |
| Status | For Sale |
| Days on Market | 354 |

## Estimated Monthly Costs

| Category | Amount |
|----------|--------|
| Mortgage (20% down, 6.5%) | $6,500 |
| **Total** | **$6,500** |

## Property Highlights

- Built in 1960
- 0.33 acre lot

## Description

### Agent Description
Prime Commercial Property – Gas Station / Redevelopment Opportunity
Exceptional opportunity to acquire a high-visibility commercial property in River Falls' most strategic location. Positioned at the intersection of State Highways 29 and 35 in the heart of River Falls, this site offers unparalleled exposure and access, ideal for a variety of retail, service, or redevelopment uses.  DOT traffic counts list the Annual Average Daily Traffic is 9,800 per day and 4,800 (AADT) along Cascade Street.
Currently operating as a full-service gas station built in 1968, the property benefits from consistent vehicle traffic and a strong local customer base.
Location Highlights:
Directly across the street from the University of Wisconsin–River Falls – constant flow of student, staff, and visitor traffic.
Adjacent to the Radisson Hotel – ideal for travel-related services or hospitality partnerships.
Surrounded by restaurants and retail – high foot and vehicle traffic throughout the day.
High Traffic Volume – prime positioning for branding, signage, and business exposure.

## Location

- **Address:** 428 S Main Street, River Falls, WI 54022
- **County:** Pierce-WI
- **Neighborhood:** Greenwood Falls Add
- **Coordinates:** 44.854436, -92.627596
- **Google Maps:** https://www.google.com/maps?q=44.854436,-92.627596

## Listing Agent

- **Name:** Steven Trebus
- **Brokerage:** Property Executives Realty
- **Phone:** 7152229600
- **Email:** Stevetrebus@gmail.com

## Primary Photo

![428 S Main Street - Primary Photo](http://lh.rdcpix.com/4d7adfae455975fcd0a4e733c5f88257l-f900982546r.jpg)

*8 total photos available on [listing page](https://www.propertysimple.com/listing/428-s-main-street-river-falls-wi-54022-6737650)*

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**MLS#:** 6737650 | **Updated:** 2026-06-18
**Source:** listhub

*Copyright © 2026 Northstar MLS. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.*

[View on PropertySimple](https://www.propertysimple.com/listing/428-s-main-street-river-falls-wi-54022-6737650)

---

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  "name": "428 S Main Street, River Falls, WI 54022",
  "description": "Prime Commercial Property – Gas Station / Redevelopment Opportunity\nExceptional opportunity to acquire a high-visibility commercial property in River Falls' most strategic location. Positioned at the intersection of State Highways 29 and 35 in the heart of River Falls, this site offers unparalleled exposure and access, ideal for a variety of retail, service, or redevelopment uses.  DOT traffic counts list the Annual Average Daily Traffic is 9,800 per day and 4,800 (AADT) along Cascade Street.\nCu",
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